Fiorelli Restaurant is located at 209 Camberwell Road opposite the Rivoli theatre a few metres from the Camberwell junction, Fiorelli has been operating since 1991. The restaurant has an Italian inspired menu which offers a wide variety of dishes to cater for all tastes.
When the owner of Fiorelli wanted an updated website which was more inviting to younger people a complete refresh of the brand followed. An interchangeable typographic logo was created which centred around timeless typography overlaid with modern shapes. A scrolling video for the website and photography style called upon elements which made Fiorelli special such as wobbling soufflés, cracking brûlées and cocktail making.
Most people spend a large chuck of their lives in communication with others however we are more separate and disconnected then ever. Short details and insights into peoples lives are taken from Facebook or text, mostly on the run, but not from face to face conversation.
Mike & Meg is a campaign which aims to make people more aware of their use of technology in public spaces and encourages people to engage in face to face conversation. Mike and Meg will run in selected suburbs throughout Australia in conjunction with local councils and cafes or restaurants. Participants are invited to search for the Mike & Meg sticker, placed on cafe windows, to receive discounted items from the cafe and involve themselves in technology free zones. Non Mike & Meg stickers are also used to advertise the campaign and promote disconnection with technology in public through illustrations of people using technology who are unaware of their surroundings.
COLOUR is an entertainment platform created to deliver entertaining, refreshing and engaging media content to viewers. COLOUR tackles a diverse range of different genres including Gaming (GREEN), Comedy (YELLOW), Documentary (ORANGE), Drama (BLUE), Animation (PINK) and Music (PURPLE) all designed to provide up-to-date breakthrough humour, news, entertainment and social commentary in unique audio-visual ways.
The identity for colour had to reflect this sense of excitement. Strong use of colour was a prerequisite and patterns and bold typography was developed to give the identity a dynamic energy.
Identity, digital, naming, strategy and photography.
Mark Mason is an individual who has been creating and collecting pottery for just under 40 years. Mark has experimented with countless ceramic techniques and glazes, collected pottery from different markets and antique stores throughout Australia and shared the knowledge of his craft with apprentices, beginners and advanced throwers of clay.
To kick off the project, time was spent creating core values and brand positioning. We came to an understanding that Mark didn’t want just an online store he wanted to share 40 years of craft, knowledge and a vast pottery collection in an accessible way.
The resulting identity encapsulates Marks vast knowledge, craft and collection with an interchangeable and flexible identity. The three elements that make up pottery include colour, form and texture, these elements are reflected throughout the identity with simple pottery shapes accompanied by macro photographs of ceramic glazes. The brand mark itself when in digital form slowly changes colour to reflect different glazes in Marks collection.
Research shows that throughout the world there is a growing awareness of the environment and welfare. So much that people want to pay more for healthy products from companies with a high ethical standard. With this in mind Tomatillo, a healthy lifestyle brand has been developed which aims to revolutionise healthy eating and the availability of sustainable produce.
Tomatillo has four sub-brands, Tomatillo Grocer, Tomatillo Kitchen, Tomatillo Juicer and Tomatillo truck. Tomatillo aims to make healthy eating more exciting, suggesting and providing meals and juices which are untouched by refined sugar, unpasteurised and free of preservatives whilst remaining attractive and delicious.
The identity reflects this sense of authenticity and farm made through typography with sketchy and rough line work. The work intended to move as far away from corporate supermarket branding as possible and establishes a closer connection to farmed produce.
In 2015 the Swinburne School of Design, Communication Design/Digital Media Design held a degree show which ran for one night in the middle of November.
The Swinburne Design professors requested branding that was a complete update of the year before and was celebratory. The chosen approach was to use a consistent logo every year, but a unique identity system which is able to reflect the talent and skills of up and coming graduates and would update every year.
Swinburne Design graduates have been promoted as the future stars in design which is why a star is used as the logo. The logo will appear every year when these future stars show their work. The identity system for this year used custom made typography which intended to explain the many elements of the industry which we, as graduates, would be entering. The typography is used across environmental graphics and works as a pattern when deconstructed and scaled.
Wayshowing for the event was developed with Per Mollerup appearing at different points in the AMDC building.
Cars are one of the major causes of global warming accounting for nearly one-fifth of the worlds emissions. Cars emit around 24 pounds of carbon dioxide for every gallon of gas, with 19 pounds coming from a car's tailpipe.
Bicycle Network Australia aims to help combat this problem by increasing the use of bikes with intentions of replacing cars as the number one source of transport. To achieve these goals an app has been created which makes bike riding easier and more community orientated. People are able to use the app to set cycling goals, ride to work with their friends, compare achievements with friends and read statistics which outline the benefits of their use of bikes such as money and water saved.
The creative approach talked to the trend of retro bikes which provided a fresh colour palette. Illustrations were made which represent a car world and a bike world. The car world portrays a distopian world with smoke and dying trees whereas the bike world represents a utopian world with green landscapes and a bright sun. Throughout the app users are invited to live in this bike world with green backgrounds and hilly landscapes constantly present.
A new daily newspaper Melbourne Matters plans to feature Mighty Melbourne that describes Melbourne in statistic displays. The displays which work both digitally and in print illustrate facts which relate to the genres of the newspaper which include news, sport, entertainment, business, lifestyle and more.
Mighty Melbourne used colour to differentiate between these genres with a different colour for each category. Illustrations were included in the approach which intend to stand out on spreads and not be overlooked, whilst also displaying information in an informative manner.