In 2015 the Swinburne School of Design, Communication Design/Digital Media Design held a degree show which ran for one night in the middle of November.
The Swinburne Design professors requested branding that was a complete update of the year before and was celebratory. The chosen approach was to use a consistent logo every year, but a unique identity system which is able to reflect the talent and skills of up and coming graduates and would update every year.
Swinburne Design graduates have been promoted as the future stars in design which is why a star is used as the logo. The logo will appear every year when these future stars show their work. The identity system for this year used custom made typography which intended to explain the many elements of the industry which we, as graduates, would be entering. The typography is used across environmental graphics and works as a pattern when deconstructed and scaled.
Wayshowing for the event was developed with Per Mollerup appearing at different points in the AMDC building.