Identity, digital, naming, strategy and photography.
Mark Mason is an individual who has been creating and collecting pottery for just under 40 years. Mark has experimented with countless ceramic techniques and glazes, collected pottery from different markets and antique stores throughout Australia and shared the knowledge of his craft with apprentices, beginners and advanced throwers of clay.
To kick off the project, time was spent creating core values and brand positioning. We came to an understanding that Mark didn’t want just an online store he wanted to share 40 years of craft, knowledge and a vast pottery collection in an accessible way.
The resulting identity encapsulates Marks vast knowledge, craft and collection with an interchangeable and flexible identity. The three elements that make up pottery include colour, form and texture, these elements are reflected throughout the identity with simple pottery shapes accompanied by macro photographs of ceramic glazes. The brand mark itself when in digital form slowly changes colour to reflect different glazes in Marks collection.