Cars are one of the major causes of global warming accounting for nearly one-fifth of the worlds emissions. Cars emit around 24 pounds of carbon dioxide for every gallon of gas, with 19 pounds coming from a car's tailpipe.
Bicycle Network Australia aims to help combat this problem by increasing the use of bikes with intentions of replacing cars as the number one source of transport. To achieve these goals an app has been created which makes bike riding easier and more community orientated. People are able to use the app to set cycling goals, ride to work with their friends, compare achievements with friends and read statistics which outline the benefits of their use of bikes such as money and water saved.
The creative approach talked to the trend of retro bikes which provided a fresh colour palette. Illustrations were made which represent a car world and a bike world. The car world portrays a distopian world with smoke and dying trees whereas the bike world represents a utopian world with green landscapes and a bright sun. Throughout the app users are invited to live in this bike world with green backgrounds and hilly landscapes constantly present.