Research shows that throughout the world there is a growing awareness of the environment and welfare. So much that people want to pay more for healthy products from companies with a high ethical standard. With this in mind Tomatillo, a healthy lifestyle brand has been developed which aims to revolutionise healthy eating and the availability of sustainable produce.
Tomatillo has four sub-brands, Tomatillo Grocer, Tomatillo Kitchen, Tomatillo Juicer and Tomatillo truck. Tomatillo aims to make healthy eating more exciting, suggesting and providing meals and juices which are untouched by refined sugar, unpasteurised and free of preservatives whilst remaining attractive and delicious.
The identity reflects this sense of authenticity and farm made through typography with sketchy and rough line work. The work intended to move as far away from corporate supermarket branding as possible and establishes a closer connection to farmed produce.