The Canadian Country Music Association (CCMA) is a membership-based, not-for-profit organisation committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters.

Each year, the Canadian Country Music Association honours its members who have excelled during the past year, with a Canadian Country Music Association Award. The CCMA turned to Puncture to elevate their look with glamour and create visually stunning marketing assets for the 2024 awards show in Edmonton, Alberta.