RONE in Geelong →
A transformative exhibition taking Geelong by storm
Client
Geelong Gallery
Services
Identity / signage / print / digital / exhibition
Industry
Arts & culture
Geelong-born artist Rone has built an exceptional reputation for large-scale wall paintings and immersive installations that explore concepts of beauty and decay. Rone’s site-specific installation transformed a room within Geelong Gallery in response to the architecture and history of the building, and the Gallery’s collection.
This survey of works charted the artist’s practice from early stencil works and street art, to photographs documenting major installations that have transformed abandoned spaces.
Pidgeon Ward developed the identity program for the exhibition which was anchored from a bold condensed typeface which captured the scale of Rone’s work in a striking manner. The exhibition was comprehensively executed across print, publication, signage, signage activation, merchandise and exhibition design.
It was a pleasure to work with the Geelong Gallery and the Rone team to help bring this transformative exhibition to life.
Project Role
With the Creative Director I worked on the initial identity concept for this exhibition. Following approval of the concept I worked with the Deputy Director of Geelong Gallery on various print and digital applications for the exhibition. In collaboration with the artist and the Gallery curator I designed the exhibition catalogue also working on the art direction of photography. Working with Geelong Gallery’s curator I developed the signage and didactics for the exhibition.