Yonge-Dundas Square →
Celebrating 20 years of a historic Toronto public space
Client
Yonge-Dundas Square
Services
Branding & identity / signage
Industry
Arts & culture
Yonge-Dundas Square is a unique focal point of the downtown Toronto community. The square is designated for use as a public open space and as a unique event location. The square has a rich history and is a meeting point for the arts, community and culture.
In celebration of it’s 20th year, the team at Yonge-Dundas Square worked with Puncture to create a brand campaign to celebrate this anniversary. The campaign was inspired by five important themes: connection, community, culture, together, and diversity. The foundation of the system uses bright colours, historical photos and text, all on a square grid — inspired by the concrete squares at Yonge-Dundas Square.
The design highlighted the Square’s diverse history and also helped advertise events over the 2023 summer period. The on-site work helped add to the vibrancy and excitement of events at the Square.
Project Role
I was the designer on this project and worked with the Creative Director and Motion Designer to develop this brand campaign. I developed both the digital and physical applications, creating assets for the client to implement with their in-house design team. I designed the onsite activation work and directed a motion design piece.